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Case of souq.com // Shopping
Advertiser's requirements:
- Attract new users and motivate active ones while holding CR at 3%
- KPI ratio of new to existing 2:1
Action plan:
- Send raw traffic to evaluate audience
- Mark all confirmed deals
- Set up remarketing for the converted audience
- Analyze user’s behavior depending on time of the day, popular categories, interests
- Increase volume after traffic optimization, taking into account behavioral parameters
- Conduct a number of experiments on clustering users with related interests
- Once again mark those who converted and adjust remarketing
Within a period of 45 days, the achieved result is
3.4%CR
2.5KPI RATIO
Technologies
01
Fingerprinting
Fingerprint technology associates a client with data set. In case user deletes cookie files, changes browser or device you won't lose the customers. We will find and remarket them for you.
02
Click fraud detection
We detect and block publishers who fraud ad impressions or substitute inventory. You never pay for fake impressions.
03
Invisible inventory, low-quality visitors and bots filter.
We filter invisible ad impressions, low-quality visitors, and bots. Get users with purchasing intention.
04
Brand Safety
We develop a set of measures to identify inventory that can damage the advertiser's brand. Your brand safety is our priority.
05
AntiCloaking
We take care of advertisers. The bot checks every advertiser's ad against the security policy. It is fast and working 24/7.
06
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